GSLC of this week (GSLC 3 or Last GSLC) for Business Intelligence Class (LC11)

Please access this link : http://www.informationweek.com/mobile/mobile-devices/cokes-rfid-based-dispensers-redefine-business-intelligence-/d/d-id/1080236?
then read carefully and try to understand the story.

The questions for this GSLC are:
1. what is/are the benefit(s) of the use of RFID from coca cola's perspective?
2. what is/are the benefit(s) of the use of RFID from consumers' perspective?
3. What is/are the impact(s) of the use of RFID from the case in the story?
4. What you can learn from the story?

rules:
1. All answers must be original. No copying and pasting (copying-and-pasting will be ignored)
2. The first ten and best answers will be rewarded 10 points for final exam.
3. The others will be 5 points
4. Deadline is May 31st 2015
5 Asnwers may be posted in comment field or binusmya forum.
Thank you and happy studying

Application case: Tracking Citywide Performance

Tracking Citywide Performance

Massive systems produce massive amounts of metrics. The challenge is to determine how to slice the data in ways that benefit users rather than confuse them, especially when the users have a wide variety of experiences with information technologies. This was one of the major issues facing New York City when it decided to develop its Citywide Performance Reporting (CPR) Online System, an interactive dashboard providing agencies and citizens with "user-friendly access to the most critical performance indicators for every city agency, with monthly updates and automatic evaluation of trends within specified program areas."

BI Quiz (LC11): Answers from Luciana Meviana

GSLC I For BI Class (LC11) - Application Case I

My dear students (BI Class - LC11),
As the application case in your slides has been written in Bahasa Indonesia, then I post the application case with questions in English at this site: http://sisbinus.blogspot.com/2015/03/gslc-i-for-bi-class-lc11-application.html

And I also modified a little bit on the questions. Please make sure you read and answer the questions. You may answer in the comment field at the site above or you may also answer in this forum.
The deadline for posting the answers will be 23rd of march. Best answer will be awarded 10 points for mid-exams.

Thank you.

-----o0o-----

Application Case I:

Cabela's, "the world's foremost outfitter," (Sidney, Nebraska) is the world's largest mail order distributor of products for outdoor enthusiasts. Cabela's has 6,000 employees. Every year Cabela's mails more than 60 million catalogs in 60 editions to customers across the entire United States and in 135 other countries. Cabela's also owns eight stores, an e-commerce Web site, and four telemarketing centers in the United States.

In the mid-1990s, executives needed to develop a greater understanding of their customers' behaviors, individual tastes, and purchase preferences. They needed to characterize the different segments of the company's customer base. Essentially they needed a way to cluster or group their customers to understand them, and to target market specific products to the members of each cluster (segment).