My dear students (BI Class - LC11),
As the application case in your slides has been written in Bahasa Indonesia, then I post the application case with questions in English at this site: http://sisbinus.blogspot.com/2015/03/gslc-i-for-bi-class-lc11-application.html
And I also modified a little bit on the questions. Please make sure you read and answer the questions. You may answer in the comment field at the site above or you may also answer in this forum.
The deadline for posting the answers will be 23rd of march. Best answer will be awarded 10 points for mid-exams.
Thank you.
Application Case I:
Cabela's, "the world's foremost outfitter," (Sidney, Nebraska) is the world's largest mail order distributor of products for outdoor enthusiasts. Cabela's has 6,000 employees. Every year Cabela's mails more than 60 million catalogs in 60 editions to customers across the entire United States and in 135 other countries. Cabela's also owns eight stores, an e-commerce Web site, and four telemarketing centers in the United States.
As the application case in your slides has been written in Bahasa Indonesia, then I post the application case with questions in English at this site: http://sisbinus.blogspot.com/2015/03/gslc-i-for-bi-class-lc11-application.html
And I also modified a little bit on the questions. Please make sure you read and answer the questions. You may answer in the comment field at the site above or you may also answer in this forum.
The deadline for posting the answers will be 23rd of march. Best answer will be awarded 10 points for mid-exams.
Thank you.
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Cabela's, "the world's foremost outfitter," (Sidney, Nebraska) is the world's largest mail order distributor of products for outdoor enthusiasts. Cabela's has 6,000 employees. Every year Cabela's mails more than 60 million catalogs in 60 editions to customers across the entire United States and in 135 other countries. Cabela's also owns eight stores, an e-commerce Web site, and four telemarketing centers in the United States.
In the mid-1990s, executives needed to develop a greater understanding of their customers' behaviors, individual tastes, and purchase preferences. They needed to characterize the different segments of the company's customer base. Essentially they needed a way to cluster or group their customers to understand them, and to target market specific products to the members of each cluster (segment).
