Myths and Blunders in Data Mining

Data mining is a great analitics tool. Data mining helps many manager to see customer behaviour. Result in data mining is to increase revenue, to decrease production cost, and to discover fraud. Data mining is usually linked into many myths, below are some of them.

• Data mining give instant results, this is not true because data mining is a step by step that need many consideration.
• Not yet ready for business, this is the best to implement in business environment.
• Need a separated  database, data mining can use available data base.
• only those with high technology that only can use it.
• only for big company

many people think that data mining have many problem in the industries, but the real problem is that:

• selecting the wrong problem to solve with data mining
• not obeying what data mining can and cannot do
• not giving it the right amount of time
• not following the right procedure
• believe anything that data mining gives you